Avon a new era case study

  

1. What forces in the industry environment might affect Avon’s choice of strategy? 

2. What does an internal analysis tell us about this? 

3. What business-level strategy should Avon pursue? 

4. What other options does CEO McCoy have to try and fix the company?

5. What corporate strategy of diversification are they using? Related or unrelated? Explain

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