review case study Pulse Candy: Sustaining the Brand Differentiation attached and answer below questions
- Use Porter’s Five Forces Analysis framework to analyze the confectionery industry in India.
- Pulse was launched after test marketing in a few cities. How important is test marketing in the confectionery industry? Did the test marketing delay the national launch of Pulse?
- What are the main challenges for marketers of sugar confectionery products in India, and how can one overcome these challenges?
- How successful is Pulse? Critically evaluate its marketing program.
- Using the example of Pulse, explain how the customer’s path to choosing a product has changed with the advent of social media.
- Do you think the Pulse innovation provides the company with a long-term differentiation strategy?